About Swedish Caviar

Date: 23rd October, 2010

Inspired by Morag’s recent story on Julmust (a “love it or hate it” experience for foreigners, as she described it), I’d also like to ask for thoughts on Swedish squeezy caviar.

I see it as occupying the same kind of cultural space as Marmite does for the English (not British, I’ve never met a Scot who likes the stuff!). For many of us, Marmite played a central role in our formative years, little square sandwiches hiding deep in our school bags to be munched furtively in the playground at breaktime or spread on toast soldiers at the breakfast table. For some, like myself, Marmite continues to be a reminder of our inner child, something you get a periodic craving for, and it’s a great food to take on long hiking trips in the mountains. I always keep a jar in the cupboard just in case of emergencies…The polarisation of feeling towards Marmite is so strong that the manufacturers of Marmite themselves played on it for an advertising campaign here in the UK. To their original slogan “My Mate Marmite”, they added an optional “I Hate Marmite”, and people could send in for the appropriate stickers to display their feelings to the world! And never mind trying to discuss the Marmite vs Vegemite debate with an Australian…

Many years ago when I worked in language teaching, we had an English food tasting afternoon where we invited our unsuspecting students to sample various English culinary delights, everything from jam tarts to a local, rather “mature”, cheese called Stinking Bishop. After one taste of this, one of my Korean students went a very odd shade of green, clapped his hand over his mouth and ran from the room, crying “Dung! Dung! I have eaten excrement!” The reaction to the Marmite wasn’t much better, being universally acclaimed as “disgusting”. I guess it’s an acquired taste…

Anyway, Swedish caviar is something I took an immediate liking to, and these days whenever I’m over in Sweden I can’t get enough of it. Even a visit to IKEA here in the UK is not complete without raiding the Swedish food shop for a couple of tubes. Starting with basic Kalles Kaviar (a claim to fame – my wife was taught to sail by the original Kalle!), I quickly became more adventurous, having it with boiled eggs (delicious), comparing it against Svennes (not bad) and trying out a few inferior imitations. Then they launched Kalles Randiga with the cheesy stripes, and, quite frankly, I’ve never looked back. A few centimetres of Randiga on a piece of tunnbröd and you’ll really think you’ve died and gone to heaven.

So, that’s one Englishman’s take on the institution of squeezy caviar. I’d love to hear how successfully other newcomers have been initiated into the tradition…

Source: http://www.communityofsweden.com/Pages/Stories/Story.aspx?storyId=133

Clark Wine Center is more than a wine shop to people living in Pampanga Angeles City Clark Freeport Zone. Clark’s wine shop is also a popular venue for parties and family gatherings. Conveniently located on the main highway of Clark Philippines, it is accessible to guests from Manila, Subic, Pampanga, Angeles City and of course those who live and work in Clark. Aside from the 2-storey wine shop which also has a nice roof deck lawn for small party of up to 80 people as well as an indoor wine tasting room which accommodates up to 60 comfortably, this wine store called Clark Wine Center also has one hectare of picnic grounds surrounding it.

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Getting to this wine shop in Pampanga Angeles City Clark Freeport Zone Philippines from Manila
Getting to the Clark Wine Center wine shop from Manila is quite simple: after entering Clark Freeport from Dau and Angeles City, proceed straight along the main highway M A Roxas. Clark Wine Center is the stand-along white building on the right, at the corner A Bonifacio Ave. From the Clark International Airport DMIA, ask the taxi to drive towards the entrance of Clark going to Angeles City. From Mimosa, just proceed towards the exit of Clark and this wine shop is on the opposite side of the main road M A Roxas.

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Clark Wine Center
Bldg 6460 Clark Observatory Building
Manuel A. Roxas Highway corner A Bonifacio Ave,
Angeles Clark Freeport Zone, Pampanga 2023
0922-870-5173 0917-826-8790 (ask for Ana Fe)

Wine@Yats-International.com

YATS Wine Cellars
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 ask for Rea or Chay