Beaujolais Nouveau: History Behind the Third Thursday in November

At one past midnight on the third Thursday of each November, from little villages and towns like Romanèche-Thorins, over a million cases of Beaujolais Nouveau begin their journey through a sleeping France to Paris for immediate shipment to all parts of the world. Banners proclaim the good news: Le Beaujolais Nouveau est arrivé! “The New Beaujolais has arrived!” One of the most frivolous and animated rituals in the wine world has begun.
By the time it is over, over 65 million bottles, nearly half of the region’s total annual production, will be distributed and drunk around the world. It has become a worldwide race to be the first to serve to this new wine of the harvest. In doing so, it has been carried by motorcycle, balloon, truck, helicopter, Concorde jet, elephant, runners and rickshaws to get it to its final destination. It is amazing to realize that just weeks before this wine was a cluster of grapes in a growers vineyard. But by an expeditious harvest, a rapid fermentation, and a speedy bottling, all is ready at the midnight hour. By French law, Beaujolais Nouveau is to be released no earlier than the third Thursday of November.
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Beaujolais Nouveau began as a local phenomenon in the local bars, cafes, and bistros of Beaujolais and Lyons. Each fall the new Beaujolais would arrive with much fanfare. In pitchers filled from the growers barrels, wine was drunk by an eager population. It was wine made fast to drink while the better Beaujolais was taking a more leisurely course. Eventually, the government stepped into regulate the sale of all this quickly transported, free-flowing wine.

In 1938 regulations and restrictions were put in place to restrict the where, when, and how of all this carrying on. After the war years, in 1951, these regulations were revoked by the region’s governing body, the Union Interprofessional des Vins de Beaujolais (UIVB), and the Beaujolais Nouveau was officially recognized. The official release date was set for November 15th. Beaujolais Nouveau was officially born. By this time, what was just a local tradition had gained so much popularity that the news of it reached Paris. The race was born. It wasn’t long thereafter that the word spilled out of France and around the world. In 1985, the date was again changed, this time to the third Thursday of November tying it to a weekend and making the celebration complete. But wherever the new Beaujolais went, importers had to agree not to sell it before midnight on the third Thursday of November.

Source: http://www.intowine.com/beaujolais2.html

Although wines are widely available in most Asian countries, especially in Hong Kong which has eliminated import tariff on wines altogether, the availability of fine vintage wines is still very scarce. Most wine merchants offer big names, young vintages and cheaper wines for everyday consumption. Wine lovers and connoisseurs looking for something special often travel to Clark Pampanga Philippines to do their shopping at this Wine Shop in Manila.

At Yats Wine Cellars we believe that a little bit of knowledge in wine goes a long way to developing expectations in the wines we choose to buy or drink. Without expectation, it is difficult to really enjoy wine to its fullest. With this in mind, efforts are made by Yats Wine Cellars to make it as easy and enjoyable as possible for our clients to learn more about wine.

Birthday wine gifts is one of the most popular birthday gifts to give someone living in the Philippines. Fine Vintage wine from Yats Wine Cellars is a sure winner and it does not have to cost a great deal to send someone a bottle in Philippines

To avail of wine catering service of Yats Wine Cellars, just contact this wine supplier in Manila or Angeles Clark Philippines for a meeting to design a theme for the event. The venue for a wine event can be in the privacy of a home, the convenience of an office in Manila for example or in a clubhouse of a subdivision. Wine glasses and accessories necessary for wine service are included in the wine catering service. Moreover, interesting wine notes accompany the wine to help participants enjoy the event even more by learning a little bit about wine while enjoying the party. A wine steward will be present to serve the wine.

There is also an exciting collection of white wine from Burgundy at this wine shop in Clark Pampanga such as Meursault, Chablis, Chassagne Montrachet, Puligny Montrachet, Corton-Charlemagne and St. Aubin. Red wines from Burgundy, Bordeaux and Rhone are also available with a good depth of back vintages too. Visitors buy wine in Manila and Pampanga should not miss stopping at this wine shop for a few bottles of fine vintage wines to bring home.

http://www.ClarkWineCenter.com

Getting to this wine shop in Pampanga Angeles City Clark Freeport Zone Philippines from Manila
Getting to the Clark Wine Center wine shop from Manila is quite simple: after entering Clark Freeport from Dau and Angeles City, proceed straight along the main highway M A Roxas. Clark Wine Center is the stand-along white building on the right, at the corner A Bonifacio Ave. From the Clark International Airport DMIA, ask the taxi to drive towards the entrance of Clark going to Angeles City. From Mimosa, just proceed towards the exit of Clark and this wine shop is on the opposite side of the main road M A Roxas.

Clark Wine Center
Bldg 6460 Clark Observatory Building
Manuel A. Roxas Highway corner A Bonifacio Ave,
Angeles Clark Freeport Zone, Pampanga 2023
0922-870-5173 0917-826-8790 (ask for Ana Fe)

Wine@Yats-International.com

YATS Wine Cellars
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 ask for Rea or Chay

Best place to buy wine in Clark Pampanga outside Manila near Subic and Angeles City Philippines is Clark Wine Center.