Manage a restaurant: designing a menu

Manila Restaurant and Wine Bar discusses interesting topics pertaining to management of restaurants in Philippines

Date: 10th October, 2010

What is a Menu
Available Food & Beverage Items
Listed and Priced (Written, Printed or on the Board)
Aim: to transmit the right message from management to the guest. It is a Communication & Selling tools
Objectives: Menu should 1. look good, 2. easy to read & understand , 3. Reflect the Character of the operation and 4. “Help” the guest to buy more, provoke customer’s positive reaction.
Action Plan to reach our target guest: Use the right
1. Menu Layout (size, shape, paper quality, color, typography, logo, pictures) 2. Language & Vocabulary 3. Menu items (compatibility with restaurant theme & style, available equipment, staff, space, food variety, nutritional factors, costs, guests needs) 4. Menu Structure

How to List Menus
Table d’Hôte Menu: List of a complete meal (3 to 8 course) for one price. This menu can be called “fixed price” or “meal package”. The guest eats a complete menu that has been planed in advance for them.
À la Carte Menu: Food & Beverage items are listed and priced separately. The guest choose from various appetizers, main courses, deserts.
Combination Menu: some restaurants offers both, Table d’Hôte & À la Carte Menus. (Chinese Restaurants, Fast Food). The guest can compare between the meal packages with the À la Carte Menu

Menu Structure
For all Menus, Table d’Hôte & À la Carte, a menu should be logically divided into Group of items, or Courses, to help the guest. Based on the Classical structure, the Modern International Structure is :
Course 1. Cold Appetizers (including salads)
Course 2. Soups
Course 3. Hot Appetizers
Course 4. Fish
Course 5. Sherbet
Course 6. Main Course or Entrée
Course 7. Cheese
Course 8. Deserts
Important notes:
The order is important, but we can skip or “jump” one course: example 1-2-6-8 : possible, 1-3-2-7-8 : not possible
Course 1 to 3: one of them is a must
Course 5: served only for a 7 or 8 course meal
Course 6: is a must
Course 7 to 8: one of them is a must for a Table d’Hôte Menu
Course 7: is a must in a À la Carte Menus
Main Course Structure
The 3 parts of the Main Course should include :

1. Meat or the main “Body” of the Menu
Origin: Chicken, Duck, Turkey and Fish
Cooking method Example: Grilled
Part of : Example: Beef Fillet
Other information like sauces or butter served with. Example: served with Mushroom Sauce

2. Floury Garnish
Including cooking method: potatoes, rice or spaghetti. Example: Backed Potatoes

3. Vegetables Garnish
including cooking method or Salad (served separately) or both. Ex. Boiled Carrots
Group of items Structure (Headings)
Menu Items are grouped to help the Guest to read the Menu
A group of items should contain 5 to 9 items (Ex. Cold Appetizers)
The relation between the cheapest and most expensive food item should be at least 1-2 and maximum 1-3, in order to give the guest the choice among cheap, mid-price and expensive items. Ex. Green Salad: TL 1.950.000 (cheapest) / Ceasars Salad: TL 4.980.000 (most expensive)
In a group of item, cheapest items should be located at the beginning and the end. The most expensive item should be in the middle. The reason for this is to “hide” the expensive item.
Example for Cold Apetizers:
– Green Salad : TL 1.950.000
– Sliced Tomatoes with Anchovies : TL 2.950.000
– Ceasars Salad TL : 4.980.000
– Avocado with Grapefruit : TL 3.480.000
– Spinach Salad TL : 2.480.000
Are these articles useful for enhancing your wine and dine experience in the Philippines. Do they also help you with travel, leisure, vacation, dining out, nightlife and other leisure activities plans in Philippines? Yats Restaurant hopes to provide you with ample information so you can plan your trips to Pampanga Angeles City Clark Freeport Zone whether you are travelling from Manila or other Asian countries such as Hong Kong, Shanghai, Singapore, Malaysia or Korea.

Restaurant reservations in Manila Philippines, planning of menu, selection of wine for dinner and booking a private function and event in Angeles City Clark Freeport Zone can all be handled. Yats Restaurant and Wine Bar has been regarded by many to be the premier restaurant north of Manila Philippines. Its 3000-line award-winning restaurant wine list has kept many wine lovers happy dining in this restaurant in Pampanga Angeles City Clark Philippines for over a decade.

Yats Restaurant and Wine Bar was built by Hong Kong-based Yats International in 2000 to provide a world-class fine dining restaurant, business meeting facilities and venues for private dinners and functions in Pampanga Angeles City Clark Freeport Zone. Pampanga Angeles City Clark Philippines was selected for this restaurant because of safety, clean air, absence of traffic and proximity to Manila and Subic.

For comments, inquiries and reservations, email Restaurant@Yats-International.com or call these numbers:
(045) 599-5600 0922-870-5178 0917-520-4401 ask for Ernest or Pedro.

Http://www.YatsRestaurant.com

Getting to this fine dining restaurant of Angeles City Clark Freeport Zone Pampanga Philippines
How to get to this fine-dining restaurant in Clark Philippines? Once you get to Clark Freeport, go straight until you hit Mimosa. After you enter Mimosa, stay on the left on Mimosa Drive, go past the Holiday Inn and Yats Restaurant (green top, independent 1-storey structure) is on your left. Just past the Yats Restaurant is the London Pub.

Source: http://members.fortunecity.com/benice3/Menu.htm

Clark Wine Center is more than a wine shop to people living in Pampanga Angeles City Clark Freeport Zone. Clark’s wine shop is also a popular venue for parties and family gatherings. Conveniently located on the main highway of Clark Philippines, it is accessible to guests from Manila, Subic, Pampanga, Angeles City and of course those who live and work in Clark. Aside from the 2-storey wine shop which also has a nice roof deck lawn for small party of up to 80 people as well as an indoor wine tasting room which accommodates up to 60 comfortably, this wine store called Clark Wine Center also has one hectare of picnic grounds surrounding it.

Best birthday gift to send to someone living in the Philippines is a nice bottle of wine from Yats Wine Cellars. Delivery of birthday wine can made to Manila, Angeles City Pampanga, Clark Philippines and Subic.

Wine Shop Manila offers best luxurious beers in Philippines called Vintage Beer.
Birthday gift of wine is the most popular gift idea this year in Philippines. Yats Wine Cellars offers birthday wine gifts that are unique and certain to make the recipient very happy. These birthday wines are not available in wine shops so it is a unique bottle of wine for the recipient.

This Manila Wine Shop is the largest wine shop in Philippines. This is the wine shop to go for fine vintage wines, not just the big names like Lafite, Latour, Petrus, Cristal, Krug, Grange, Vega Sicilia and Sassicaia. This wine shop in Manila offers many excellent vintage wine for under p4,000, even for some that are 20-30 year old from St. Emilion and Pomerol.

Best place to buy wine in Clark Pampanga outside Manila near Subic and Angeles City Philippines is Clark Wine Center. Visitors buy wine in Manila and Pampanga should not miss stopping at this wine shop for a few bottles of fine vintage wines to bring home.

http://www.ClarkWineCenter.com

Getting to this wine shop in Pampanga Angeles City Clark Freeport Zone Philippines from Manila
Getting to the Clark Wine Center wine shop from Manila is quite simple: after entering Clark Freeport from Dau and Angeles City, proceed straight along the main highway M A Roxas. Clark Wine Center is the stand-along white building on the right, at the corner A Bonifacio Ave. From the Clark International Airport DMIA, ask the taxi to drive towards the entrance of Clark going to Angeles City. From Mimosa, just proceed towards the exit of Clark and this wine shop is on the opposite side of the main road M A Roxas.

Best place to buy wine in Clark Pampanga outside Manila near Subic and Angeles City Philippines is Clark Wine Center.

Clark Wine Center
Bldg 6460 Clark Observatory Building
Manuel A. Roxas Highway corner A Bonifacio Ave,
Angeles Clark Freeport Zone, Pampanga 2023
0922-870-5173 0917-826-8790 (ask for Ana Fe)

Wine@Yats-International.com

YATS Wine Cellars
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 ask for Rea or Chay