Wine drinkers getting younger

August 27, 2011
It’s a Friday night and the crowd is teeming at one of the many increasingly successful wine bars spreading across the country. The steady laughter and the conversation create a vibe that would be annoying to anyone trying to carry on a serious business conversation. But no one here appears to be serious. They’re all young.
Not long ago you wouldn’t find a 20- or 30-something in a wine bar. Beer and spirits has long been the choice of young drinkers who are more happy with a Bud Lite than a California pinot noir. But here at Crush young professionals circle a Enomatic carousel of more than a dozen bottles and muse over a Santa Rita pinot noir or an Australian shiraz. Some 5-ounce pours fetch more than $20 — hardly the price of a Bud Lite.
And it’s not just about the alcohol. These young drinkers may have been having fun, but they were discussing the merits of the wine, their preferences and their knowledge. Was this the real Millennial generation or just outcasts?
Guard your cellars, baby boomers. Your kids like wine.
In fact, the 70 million people aged between 17 and 34 — Millennials — are growing more fond of wine.
About 26 percent of the Millennials drink wine several times a week, according to the Wine Market Council. Another 19 percent drink wine at least weekly and 6 percent say they enjoy wine every day. Together they make up 51 percent of their age group — an increase of 14 percent over five years.
Generation X — ages 35 to 46 — moved from 41 percent core wine drinkers to 62 percent in 2010.
The reasons for the growing popularity of wine is multi-fold. First, wine has been the drink of choice of their parents unlike the previous generation that preferred cocktails after work. Most likely, the younger generation was introduced to wine at the dinner table when dad uncorked a wine for holidays.
Second, wine is pretty well accepted as a healthier alternative to beer and spirits. It has a modern sophistication that was once identified by a Manhattan. Younger drinkers are far more willing to experiment with different wines from all over the world. The chatter we heard at Crush included preferences for malbec or viognier — grape varieties relatively unknown in this country when Millennials were born.
Wine producers and their marketing departments recognized the potential long ago. They stepped up their promotions on Facebook and Twitter. New avant-garde labels and clever names were born to capture an emerging market.
Although their parents still drink wine more often, the growth of wine consumption among the young is giving a nice boost to the industry. The United States has experienced 17 straight years of growth of wine consumption.
We have noticed the shift among our own children, nephews and nieces who are eschewing beer for wine. And they are recognizing what they like based on flavors, not price. It’s actually gratifying.
Recommended wines
Chateau Ste Michelle Colombia Valley Merlot 2007 ($16). We liked this well-made merlot from Washington state for its exuberant fruit. Syrah and malbec are blended with the merlot to give the wine more dimension for forward fruit character. Black cherry and cola flavors with a silky mouthfeel.
Rodney Strong Brothers Ridge Cabernet Sauvignon 2007 ($55). This Napa producer makes excellent, reasonably priced wines. But its single-vineyard cabernets strut their quality. Complex with serious fine tannins and get depth of character, the Brothers Ridge shows off black berry fruit, cassis, and hints of expresso and chocolate.
Franciscan Napa Valley Cabernet Sauvignon 2007 ($27). Blended with 13 percent merlot and a bit of syrah and petit verdot, this great value exudes blackberry, plum and cassis flavors with a dash of cocoa and oak. Very nice.
Dry Creek Vineyard Cabernet Sauvignon 2007 ($25). Known for its sauvignon blancs and zinfandels, we don’t often think about this producer for its cabernets. But it makes some serious versions, like the Endeavour and Meritage blends. But we especially liked the regular cabernet for its value. It has depth that transcends the price. All five Bordeaux grapes are used in the blend to give the wine richness and layered complexity. Beautiful raspberry and black cherry elements combine with hints of chocolate and violets to provide a very approachable wine.

http://theworldlink.com/lifestyles/food-and-cooking/article_b1e68dd6-3d42-584c-91ee-a6bd90932525.html

Although the Philippines is not known for being the wine capital of Asia, Clark Pampanga is the most frequently visited destination for wine lovers in Cebu, Angeles City and Manila to shop for some good vintage wine. The famous wine shop outside Manila called Clark Wine Center is the largest wine shop in Philippines which offers over 2000 selections of fine vintage wine from all wine regions, vintages spanning over 50 years covering all price ranges.

This wine shop in Clark is highly recommended as one of the best places to buy wine in Pampanga. Clark Freeport is just outside Manila near Subic and Angeles City Philippines is Clark Wine Center. Visitors buy wine in Manila and Pampanga should not miss stopping at this wine shop for a few bottles of fine vintage wines to bring home.

Established in 2002, YATS WINE CELLARS is a wholly-owned business unit of Hong Kong-based Yats International which owns and operates resort, wine shops, wine bars and fine-dining restaurant properties in Clark Freeport in The Philippines. YATS WINE CELLARS caters to a clientele of discerning wine lovers from all over the world. Besides a good selection of wine for everyday enjoyment, YATS offers a unique selection of aged vintage wines made available to wine enthusiasts at remarkably affordable prices. Vintages span over a century and the selection of old- and new-world wines covers all major wine regions.

http://www.ClarkWineCenter.com

Getting to this wine shop in Pampanga Angeles City Clark Freeport Zone Philippines from Manila
Getting to the Clark Wine Center wine shop from Manila is quite simple: after entering Clark Freeport from Dau and Angeles City, proceed straight along the main highway M A Roxas. Clark Wine Center is the stand-along white building on the right, at the corner A Bonifacio Ave. From the Clark International Airport DMIA, ask the taxi to drive towards the entrance of Clark going to Angeles City. From Mimosa, just proceed towards the exit of Clark and this wine shop is on the opposite side of the main road M A Roxas.

Clark Wine Center
Bldg 6460 Clark Observatory Building
Manuel A. Roxas Highway corner A Bonifacio Ave,
Angeles Clark Freeport Zone, Pampanga 2023
(045) 841 4006 / 0922-870-5173 / 0917-826-8790 (ask for Ana Fe)

Wine@Yats-International.com

YATS Wine Cellars
Manila Sales Office
3003C East Tower, Phil Stock Exchange Center,
Exchange Rd Ortigas Metro Manila, Philippines 1605
(632) 637-5019 0917-520-4393 ask for Rea or Chay

Best place to buy wine in Clark Pampanga outside Manila near Subic and Angeles City Philippines is Clark Wine Center.
Wedding couples looking for wedding reception venues and beach wedding venues can log on to this Philippines Wedding Venue web site for free information and assistance:

http://www.PhilippinesWeddingVenue.com

While in Clark, it might be a good idea to enjoy an evening of wine-and-dine in the fine dining Yats Restaurant and Wine Bar that features an award winning 2700-line wine list. It is located in Mimosa Leisure Estate of Clark Freeport Zone. For more information, visit http://www.YatsRestaurant.com

YATS Leisure Philippines is a developer and operator of clubs, resorts and high-class restaurants and wine shops in Clark Angeles Philippines http://www.YatsLeisure.com

Looking for famous tourists spots, places to visit and see, relax and unwind in Clark, Pampanga, Philippines? You may want to check out these sites also:

http://www.LondonPubClark.com

http://www.HotelClarkPhilippines.com

http://www.ClarkPhilippines.com

http://www.YatsWineCellars.com

Yats Restaurant is the best restaurant for special dinner, best restaurant for dinner with friends near Manila, also the best place to celebrate special events.

Famous Restaurant in Pampanga, a place to dine with friends in Clark, cozy restaurant with a nice ambience, a nice function place for special occassions

Are you looking for an attractive restaurant or a nice place to eat with friends in Clark, Angeles City Pampanga? Yats Restaurant and Wine Bar is a restaurant with good food and good wines for dinner located at Clark Angeles City Pampanga. Perfect for exclusive dinner venues for groups, recommended for private dinner in Philippines. A Restaurant in Clark for business dinner meeting. Private dinner place or dinner restaurant in Clark Subic Near Manila Angeles City Pampanga. Yats Restaurant is one of the Good Restaurant in Pampanga Angeles City Clark near Manila.

www.YatsRestaurant.com
Looking for interesting hotels near Manila Subic Clark Angeles City Pampanga?
Trouble free hotels and well recognized hotels in Subic Clark Angeles City Pampanga
Clearwater Resort and Country Club offers a good place to stay in Subic Clark Angeles City Pampanga. In offers nice place to have rest in Subic Pampanga outside Manila.
One of the Philippines top hotels in north Luzon.

Where to go in Clark? Hotel Clark Philippines is a De Luxe Hotel in Clark and Subic, a risk free place to stay, cozy and nice ambience, a nice function place for special occassion

www.HotelClarkPhilippines.com