Laus: Stories of talents touched us

CITY OF SAN FERNANDO – “This is not just about Pampanga but the entire region of Central Luzon.”
Thus, said prominent businessman Levy Laus, owner of the Central Luzon TV 36, which hosted the successful first-ever talent search whose grand winner received P3.5 million in cash and prices.

The Star Mill: Central Luzon’s Search for the Star in a Million at the Robinsons Starmills here “is indeed the most successful among our programs,” said Laus, who was joined by his wife, Tess, and Mayor Edwin Santiago of this city in watching the three-hour finals at the jampacked event area at Robinsons.

“But, importantly, it’s about the little people in our region that were made big by the talent search,” said Laus.
The prominent businessman said the network officials and television audiences were touched by the talents’ stories. Some of whom, he added, could not even raise money for their transportation expenses.
“All of a sudden, they were made stars by this talent search,” Laus said.

Sonia Soto, president and general manager of CLTV 36, said the Star Mill “was a real search because the network went to the people in Central Luzon.” She said they went to all the seven Central Luzon provinces except in Aurora.
“The search for Aurora talents was held in Nueva Ejica. We went to Bulacan twice,” said Soto.

Soto said that at least 400,000 texters joined the voting for the finalists and other contestants in the elimination rounds. The SMS text voting was sponsored by Sun Cellular phone.

“Imagine, just multiply the number of texters by three and you get 1.2 million television viewers,” said Soto in explaining why the Star Mill was called the most successful program of CLTV 36.

For his part, Laus said “many new sponsors are interested to be a part of the second season.” He added that the second series of Star Mill will be held from March to August in 2014.

The Star Mill 2013 search was held for at least four months.
Prior to the announcement of the winners during the finals on August 10, Laus increased the cash prices for the grand finalists except for the champion. The third runner-up’s P5,000 was raised to P50,000; second runner-up’s P15,000 to P70,000; and first runner-up’s P25,000 to P100,000.

http://www.headlinegl.com/laus-stories-of-talents-touched-us/

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