The Wine Group to handle Gancia brand in US

The Wine Group, a California-based producer and marketer of table wines, has signed a deal with Italian sparkling wine and vermouth maker Gancia to handle its Gancia sparkling wine brand in the US.

Under the deal, The Wine Group will distribute, sell and market four Gancia sparkling wines that are made from grapes sourced from Italy’s Prosecco, Moscato D’Asti, Asti and Moscato Rose regions.

Established in 1850, the Gancia brand is known for its quality sparkling wines that are available at reasonable price point.

In 2011, a majority stake in Gancia brand was acquired by Russian Standard.

The Wine Group international business and alliances president Fritz Lance said this alliance brings together two fantastic cultures.

“We share a passion for delivering unbeatable brand value and continuous innovation to consistently exceed our customers’ expectations. We look forward to taking Gancia to new levels of success in the dynamic U.S. market,” Lance added

Russian Standard founder and president Roustam Tariko said the company is pleased to partner with The Wine Group and is excited to re-introduce Gancia, Italy’s original sparkling wine, to US consumers.

“Gancia’s 150-year-old history and sparkling wine-making traditions are unparalleled, and together with the strength of The Wine Group we are confident of success in the strategically important U.S. market,” Tariko added.

http://wine.drinks-business-review.com/news/the-wine-group-to-handle-gancia-brand-in-us-250713